top of page


Behavioural, Experimental & Data Science Network





BEADS Group includes researchers interested in different aspects of human behaviour

Catalyst Hub

Promotes interdisciplinary research on human behaviour across campus


Offers great opportunities for you to take part in exciting experimental studies. Get involved today!


We hold a number of research seminars and events during the term time. Join us!





Our group includes researchers interested in a wide variety of questions related to understanding human behaviour.


The Behavioural, Experimentasl and Data Science (BEADS) Lab is actively involved in the investigation of human decision-making and behaviour. We tackle challenge in decision research from multiple perspectives. Our research verifies and tests theories, probes into the deep causes of empirical anomalies and offers cutting-edging solutions to improve the quality of decision making. Our research focuses mainly, but not restricted to the following areas and applications:

  1. Experimental Economics

  2. Behavioural Economics

  3. Behavioural Data Science

  4. Public Policy Experiments

  5. Game Theory

  6. Charitable Giving 

  7. Social Comparisons and Other-regarding Preferences

  8. Decision Under Risk and Uncertainty

  9. Intertemporal Choice

  10. Social Welfare

  11. Health and Wellbeing

  12. Human Aspects of Cybersecurity

Our experiments and studies investigate human decision-making. Our research helps to illuminate some of the most interesting and complex processes of the human mind and behaviour.


  • PARTICIPANTS: By participating in the studies, you become a valued member of BEADS community. The insight you provide is vital to our researchers who express their gratitude through a variety of compensations. To sign up for experimental studies, click HERE.

  • RESEARCHERS: If you would like to join us as a BEADS Fellow and gain access to our laboratory resources, click HERE.

BEADS Catalyst Hub

The BEADS Catalyst Hub is hosting interdisciplinary events involving faculty from across the College of Social Sciences and beyond to promote work on human behaviour at the University of Birmingham. Forthcoming events are:

October 21-27, 2019 - BEADS Festival on Happiness in Cities (Birmingham University Hotel)

BEADS Seminars

During the term time, BEADS hosts regular research seminars, workshops and events. Most recent events include:

July 24-25, 2019 - Workshop on Risk, Utility and Social Preferences (Alan Walters Building)

Student Competition 2019

Sustainable Future in the City: Student Competition


Students are invited to come up with ideas about how to improve the responsible business eco-efficiency in the city of Birmingham. One of the main current challenges is that local businesses need to create more value with less environmental impact: seizing opportunities to innovate and to enhance competitiveness through better use of physical, human, and financial resources, while meeting growing customer demand for more environmentally and socially acceptable goods and services

Competitions announcement: September 23, 2019

Who can apply: any registered student at the University of Birmingham or a group of up to 3 students

What is required: 20 min presentation on October 25th to a selection committee

Entries will be accepted from 10:00 on September 30 to 23:59 on October 18, 2019 via this website.

Shortlisted candidates will be determined by October 19, 2019. All shortlisted candidates will be invited to present their entry in front of the selection committee on October 25, 2019.

Prize: The winner or the winning team will receive a prize of £1,000. Prize will be announced at the end of the event on October 25th, 2019.

If you decide to take part, the following questions should be answered in your presentation:

What is the main problem you are trying to solve?

What is your solution?

What is the underlying business model?

How does your solution incorporate new technology & methods such as data science, AI, analytics?

What is your target audience? How would you convince different diverse groups within Birmingham to adopt your solution?

If you want to submit an entry, follow THIS LINK.

If you want to attend the event on October 25, 2019 as an attendee, register via this webpage. Note that all shortlisted candidates will be registered for this event automatically.




BEADS Lab, Room 101

Birmingham Business School 
University House 
Edgbaston Park Road, Edgbaston
Birmingham B15 2TY

United Kingdom​

Email:  beads-lab[at]

Sign Up

Click "Sign Up" to register for our experimental studies.




bottom of page